Starbucks CEO Howard Schultz Case Study Example | Topics and Well Written Essays - 750 words

Starbucks CEO Howard Schultz - Case Study Example Starbucks has embraced a differentiation strategy at its business level of strategies (Geereddy, 2012). It provides products that cater for the needs of a specific targeted group of customers. The company offers tailor-made varieties of goods and services, and the premium prices. The company has more ways of differentiating products than most of its competitors since a customer gets an experience when he shops for coffee. They can thus charge a premium price. Starbucks focuses on innovation by continually introducing new products and coffee such as â€Å"instant coffee† Via. The instant coffee earned the company a sales growth of over 200 million. The new products are the force behind Starbuck’s evolution into a company that provides unique customer experience. The company tries to understand its target customers. Hence, they have grown globally as a number one choice for many clients. They provide a superior coffee to its clients. They value branding the image and product through word of mouth. As a result, they ensure their clients get a maximum experience in order to spread the word. They seek to understand the particular needs of an individual customer and serve him appropriately. For instance, they can allow customers to pay online or via phone if it is convenient for them (Starbucks Corporation, 2015). Starbucks applies demographic segmentation (categorizing markets by gender, age, ethnicity, income, and family life cycle). The company’s main target is men and women aged between 25-44 years. The market accounts for about a half of its total business. The company targets this group by offering special drinks that appeal to them. It further creates its business to be the third place to go between work and home by establishing unique and relaxing atmosphere. The next large group that Starbucks targets consist of young adults aged 18-24 years old. They account for about 40% of the company’s sales. Starbucks entice the young adults through the

Career Development Theory Comparison Assignment Example | Topics and Well Written Essays - 500 words - 1

Career Development Theory Comparison - Assignment Example Holland proposes that people prefer and find work environments according to their personality type and individuals are highly satisfied if they are able to work in a work environment that suits their personality. Another career development theory is Frank Parson’s theory of trait and factor, the theory was proposed in 1909. Parson states that first an individual’s personality traits needed to perform a particular job should be identified and the individual should be awarded that job if he has the required traits to perform the job. The theory further states if individuals are hired for a job in accordance with their knowledge skills and abilities, they are going to perform well and will be satisfied with the work. Donald Super came up with the theory of the development of self-concept, the theory states that self-concept (what you think about yourself) of individual changes with the passage of time and development of self-concept depends on an individual’s experiences. Super argued that career development takes place throughout an individual’s life and his career choices change as time passes. Super believed that career development takes place in following five stages: growth, exploration, establishment, and maintenance and declaration stage. Bandura’s theory of social cognitive development states that an individual learns how to perform tasks and job by observing others do a particular job. The theory states that through this learning process, individuals shape their attitudes, behavior, principles and acquire competencies. The theory further states that to obtain knowledge, skills, and abilities, a learner has to pay attention to what others are doing, a learner has to save and remember the information obtained from observation, the learner has to then practice the learned behavior. The theory even states that individuals have to be motivated in order to make sure that learning takes place.